A product video production company for ecommerce catalogs

Traditionally: books a studio, lights the product, shoots it, then edits. The cost sits in the day — crew, space, equipment and the logistics of getting a physical product in front of a camera — which is why the price is quoted per shoot and why a catalog gets photographed in batches once or twice a year.

We do the same job from the other end. The product shots you already have become the source material, so what you are buying is the production and edit rather than the day. That changes what is affordable: at $37–$50 a video, covering 40 products is a plan decision rather than a capital one.

Anything whose selling point is something a photo cannot carry. Fragrance, flavour, texture under the hand, and how a garment moves on a real body are all genuinely better served by a shoot with a person in it. The same goes for a product that does not exist yet in any form we can work from — there has to be a reference.

It is also the wrong tool when the video is the brand statement rather than the sales asset: a launch film meant to run once, at length, with a director attached. What this suits is the everyday volume — the listing videos, the paid placements and the catalog coverage that never gets made because each one has to be justified.

Fewer than the SKU count, more than the hero products. The useful order is: the products that already sell, the products with a conversion problem you can name, then breadth. On 15 videos a month you are covering the first two; 60 a month is where a mid-sized catalog gets covered end to end inside a quarter.

Start smaller than that if the format is unproven for you. The Starter Pack is 5 videos for $297 with no plan attached, and a single video is $79 — enough to put one in a listing and read the result before committing a catalog to it.

In-house wins when the volume is constant and the brand is fussy. A studio corner, a decent camera and someone whose job it is pays for itself somewhere around the point where you are making videos every week and would rather not explain the brand to anyone again. The cost is that the capability sits idle between launches, and it does not flex when a season doubles your SKU count.

A freelancer wins on judgement. For one hero asset where the idea matters more than the throughput, a person who has done it a hundred times is worth more than any pipeline. What they cannot usually absorb is forty products at once, or the re-cut you need next Tuesday because the packaging changed.

A production company priced per video is the answer to the volume question specifically. You are buying predictable output at a published rate — which is useful precisely when the work is repetitive and the deadline is real, and much less interesting when you need one brilliant thing.

The product page, first, because that is where someone is deciding and where a photo has already failed to answer them. A video sitting above the specifications does work that no amount of copy does: it settles scale, finish, mechanism and fit in a few seconds and without asking anyone to read.

Then the placements that were never going to get a bespoke shoot: marketplace listing modules, the collection tile, the paid social cut, the email header. These are the ones that matter for a catalog, because the value is not in any single video being remarkable — it is in the long tail of products that currently have nothing.

The unglamorous fourth case is internal. Retail buyers, distributors and your own sales team all ask the same questions a customer does, and a video that answers them travels better than a deck. It is also the use that outlives the ad spend: a listing video keeps working every day the listing is up.

Product photos, and they matter more than anything else you send. Sharp, well-lit, current shots that show the packaging as it ships — including label text and any logo — are what the fidelity check is run against. A blurry or heavily filtered reference is the single most common reason a video needs redoing.

Then the short version of what the product is for and who buys it. That is enough to script from. Length, formats and turnaround come from your plan: up to 30s on Growth, 60s on Scale and 90s on Elite.