What a category needs from video changes with its catalog, its turnover and what has to be checked before delivery. What it costs doesn’t: every vertical is $37–$50 per video on a monthly plan.
Five things change from one vertical to the next. The price per video is not one of them.
Catalog size sets the volume
A single-SKU brand needs variants of one product; a dealership or a large catalog needs one video per unit. That is the difference between 15 and 60 videos a month on the same per-video price.
Turnover sets the turnaround
Where stock sells in days, a video that takes weeks is worthless. Plans run 3–7 days, with 48-hour rush at $59 per video for the categories that need it.
Source material differs
Product categories bring packshots from several angles. Vehicles bring a listing photo set. What the photos show is the ceiling on what the video can show.
What has to be checked differs
For a product we check label text, logos, colour and shape. For a vehicle it is body shape, paint colour, badging, trim details and wheel design.
Compliance differs
Some categories carry offer terms, disclaimers or manufacturer guidelines that have to go on screen word for word. We set the text you approve; we don’t write or interpret it.
The price per video doesn’t
Every category is $37–$50 per video on a monthly plan. Nothing is priced per rooftop, per SKU or per vertical.
We produce for Ecommerce, DTC, Fashion, Jewelry, Automotive, Travel, F&B, Supplements and Local Business. Automotive has its own page below because dealership video works differently enough to need one — inventory turns weekly, the source material is a listing photo set, and offer terms have to appear word for word. Everything else runs on the same monthly plans as our product video production for online stores.
The vertical with its own page so far: detail shots, a studio walkaround, an interior reveal and a road film, each with its brief and production notes.
The practical differences between producing for a catalog, a single SKU and a lot full of inventory.
Why the same video costs the same in every category
Traditional production prices a job by what it takes to capture: a studio for a packshot, a lot and good light for a car, a location for a lifestyle spot. Producing from photographs removes that variable, so the price follows volume instead of category — $37–$50 a video whether the subject is a kettle or a coupe.
What changes is how many videos a category needs and how fast. A brand with one hero product needs many variants of it. A dealership needs one walkaround per unit and needs it before the unit sells. Both are volume problems; neither is a per-video pricing problem.
What actually changes per vertical
Three things: the source photos, the fidelity check, and the on-screen text. A product category supplies packshots and gets label text, logos, colour and shape checked. A vehicle supplies a listing photo set and gets body shape, paint, badging, trim and wheel design checked instead.
On-screen text is the third. Price, offer and disclaimer copy is set exactly as you approve it, and where a category has manufacturer or programme guidelines, we build to the guidelines you send rather than interpreting them ourselves.
Where video from photographs is the wrong tool
A video built from photos shows what the photos show. It cannot reveal a mark the photos missed, and we never add or remove condition. For anything where the individual item’s real state is the point — a used vehicle a buyer will inspect, for instance — film it and use produced video for the rest of the catalog.
The same applies to anything that needs a real person, place or event: a named customer on camera, a location, a live walkaround. Those still need a camera, in every vertical.
How turnaround maps onto stock that moves
Turnaround starts from the approved brief and photos: 7 days on Growth, 5 on Scale, 3 on Elite, with 48-hour rush available at $59 per video. We don’t offer same-day or 24-hour delivery.
For fast-turning stock the practical answer is batching rather than rushing: submit a week’s intake at once and the whole batch lands inside one turnaround window, instead of each unit queuing on its own.
FAQ
Questions about video by industry
What teams ask before putting their category’s video on a monthly plan.
Do you charge more for some industries than others?
No. Every category is priced the same way: $747 for 15 videos a month on Growth, $1,297 for 30 on Scale and $2,197 for 60 on Elite — about $37–$50 per video. Nothing is priced per vertical, per rooftop or per SKU.
Which industries do you work with?
Ecommerce, DTC, Fashion, Jewelry, Automotive, Travel, F&B, Supplements and Local Business. Automotive has its own page because dealership video works differently enough to need one; the others are produced under our monthly plans.
What changes about production from one industry to the next?
The source photos you send, what we check the finished video against, and the on-screen text. Product categories send packshots and we check label text, logos, colour and shape; vehicles send a listing photo set and we check body shape, paint colour, badging, trim details and wheel design.
How many videos a month does our category need?
It follows your catalog and how fast it turns, not your industry. A single-SKU brand testing variants usually fits Growth (15 videos); a growing catalog or weekly testing fits Scale (30); a large catalog or high-turnover inventory fits Elite (60). You can change plans between months.
Can AI video show the real condition of an individual item?
No. A video built from photographs shows what the photographs show: it can’t reveal something the photos missed, and we never add or remove damage. Where the individual item’s condition is the point, film it and use produced video for the rest of the catalog.
Who is responsible for offer terms and disclaimers?
You are. Send the approved text and we set it on screen word for word — we don’t write or interpret compliance language. Where a category has manufacturer or programme guidelines, send them and we build to them.
