The brief
Client: Portfolio sample
The brief was to show a car’s interior as well as its outside in one short clip. Most vehicle listings do this with a stack of separate photos — a rear three-quarter, a side view, the front seats, the dashboard — and leave the buyer to piece them together. A ten-second video can do the same job as one continuous move.
Interiors are also where photos let a car down. Wide-angle shots through an open door are often dark or distorted, and they rarely show how the cabin relates to the rest of the car. Yet for a buyer deciding whether to book a test drive, the cabin is often what tips the decision.
How we made it
The video starts behind the car in a clean white studio: a dark green widebody coupe seen from the rear three-quarter, with red tail lights, flared arches and a rear wing. The camera drifts along the side of the car as the driver’s door swings open.
Without a cut, it moves through the doorway into the cabin: black sports seats, a leather-wrapped steering wheel, instrument dials lit in orange, a manual gear lever and an illuminated sill plate. It holds long enough for each detail to register, then pulls back out to show the whole car with the door still open.
The studio is deliberately plain — white floor, soft grey walls, nothing reflective to fight with — so nothing competes with the paint colour. That look is easy to repeat car after car, which is what a dealer needs when every vehicle on an inventory page should appear in the same style.
The video is AI-produced: no studio hire, no lighting crew and no car to move into position. Before delivery an editor checks that the car stays the same from the outside to the inside, down to the paint, the wheels and the trim.
Worth knowing
This is a portfolio sample rather than a client order, so the production details show what a video like this takes on our current plans. At 10 seconds it fits every plan, including the Starter Pack.
On dealership work we build the video from the vehicle’s own listing photos, interior shots included, so the cabin in the video is the one a buyer will sit in. Some platforms ask advertisers to label realistic AI-generated video, and a clip like this may need that label.