White label video production you resell as your own
White label video production for agencies: finished video, delivered unbranded, at $29–$40 a video — 20% below our public prices. You keep the client, the brief and the rate; we stay invisible. The objection here is margin, so our side of it is published in full below.
Partners pay 20% less than the public price list. Your side is yours to set — so the table shows what the same month looks like at two common markups rather than a rate we made up.
Wholesale cost per plan against what the same month invoices at, at 2x and 3x markup
What you buy
Public price
Partner price (−20%)
Billed at 2×
Billed at 3×
Growth — 15 videos
$747
$598 ($40/video) — saves $149
$1,196 · you keep $598
$1,794 · you keep $1,196
Scale — 30 videos
$1,297
$1,038 ($35/video) — saves $259
$2,076 · you keep $1,038
$3,114 · you keep $2,076
Elite — 60 videos
$2,197
$1,758 ($29/video) — saves $439
$3,516 · you keep $1,758
$5,274 · you keep $3,516
The partner price is 20% off the public price list, and the 2× and 3× columns are arithmetic on that partner price — not a market rate and not a recommendation: you set your own resale price. At 2× you keep half of what you invoice, at 3× two thirds. Add-ons, rush delivery and volume discounts on the Agency Partner tier all change your side of the sum.
We are deliberately not telling you what to charge. We have no rate card for your market, and an invented “typical agency rate” is worth nothing to you in a pitch. What we can do is publish our side to the cent — including the 20% you come off at — so you can price with a real cost base: our page on video production cost and a calculator for a specific client’s volume are both open, and neither requires talking to us.
One number worth checking before you price: the ranges published in our own pricing comparison show what AI creative services charge brands directly. If your client has shopped around, that is the shape of what they have been quoted.
What you get
Why agencies put this behind their own brand
Six things that make production resellable rather than merely cheap.
Nothing carries our name
Deliverables arrive unbranded, with no watermark, no credit and no metadata pointing back to us. You present the work as your studio’s, because to your client that is exactly what it is.
Full rights, passed straight through
Every video ships with full commercial usage rights, so you can transfer them to your client without a sub-licence, a usage window or a per-platform fee. We only feature work in our portfolio if you agree to it, and for white-label work the default is that we do not.
Capacity without headcount
Volume is the lever: 15, 30 or 60 finished videos a month, at $29–$40 each once the partner discount is applied. Taking on a demanding retainer stops being a hiring decision and becomes a line on a plan you can cancel month to month.
Turnaround you can quote on
3–7 days from approved brief to delivery, by plan. You can promise a client a date and hold it without knowing whether an editor is free that week.
NDA-backed by default
Agency Partner runs on NDA and brand-safe workflows as standard. We sign yours before you share a client’s products, launch plans or ad account data.
One pipeline, many clients
Mix formats and brands inside the same monthly allowance. A plan is capacity, not a per-client contract, so quiet months on one account are absorbed by another.
How it runs
Four steps, and we never appear in any of them
The workflow from your client’s brief to your invoice.
01
You scope and price
You own the client relationship, the brief and the rate. We never see your pricing and never contact your client.
02
You send the brief
Product photos, references, the offer, the tone. One brief per video, submitted through your dedicated channel.
03
We produce, unbranded
Finished files come back in 3–7 days in ad-ready aspect ratios, with nothing identifying us on or in the file.
04
You deliver as your own
You present, revise and invoice under your brand. Revision rounds run through you, so your client only ever deals with your studio.
Samples
Work you can resell
Three samples from our own portfolio, in formats every plan covers. Work we produce for partners is not shown here: it goes out under your name, not ours.
What white label covers, how to price it, and what your client does and doesn’t see.
What white label video actually means here
White label video production means the work is unattributed: you buy finished video at a wholesale price, put your own brand on it, and sell it at your own rate. It is not a referral arrangement or a co-branded partnership, and there is no revenue share — you pay us for the work and keep the difference.
Practically, it means three things: nothing we deliver identifies us, the commercial rights transfer cleanly so you can pass them to a client, and we stay out of your client relationship entirely.
How to price the work to your own client
That is your call, and it is the part we deliberately do not model for you. What we can be precise about is your side of it: $37–$50 per video depending on plan, published in full, with no per-client minimum.
For context on where resale prices sit, our pricing comparison publishes what other AI creative services charge brands — $200–$500 and $150–$300 per video. Your own rate depends on your market, the strategy you wrap around the production and what your client is used to paying, which is why the table above shows multiples rather than a recommended price.
Where white label is the wrong answer
If your client is buying your crew, your director or a specific physical shoot, subcontracting AI production under your name is the wrong tool and will show. The same applies to work that hinges on named customers, real locations or live events.
It also suits you poorly if you need to be in the room for every revision: the economics here come from batch production against an approved brief, not from an open-ended creative back-and-forth.
What your client sees, and does not see
They see finished video in the formats they asked for, delivered by you, on your schedule, under your invoice. They do not see our name in the file, the export settings, the metadata or the delivery link.
If a client asks directly whether production is outsourced, that is a question for you to answer in whatever way your relationship requires — we simply never surface it ourselves.
FAQ
Questions agencies ask first
Branding, margin, rights and what happens around your client.
Is the work genuinely unbranded?
Yes. Files are delivered with no watermark, no end card, no credit and no metadata identifying us, in the aspect ratios you specify. You can hand the file to a client exactly as it arrives.
What does white label video cost?
White label video production costs 20% less than our standard published prices. Partners pay $29–$40 per finished video depending on plan volume, against $37–$50 on the public price list — so Growth is $598 a month rather than $747, and Elite is $1,758 rather than $2,197. There is no white-label surcharge and no separate licence fee.
Is the 20% partner discount conditional?
No. It applies to every standard monthly plan when you buy it to resell, which is what the Agency Partner tier is. The published from $598/month is simply the smallest plan at the partner price — Growth's $747 less 20% — so the entry point and the floor are the same number. Larger commitments earn volume discounts on top of it, quoted against your volume. Nothing else changes: same turnaround, same revision rounds, same rights.
What margin can I make reselling it?
Whatever you choose to charge, minus what you pay us — and with the 20% partner discount, what you pay us is $29–$40 per video rather than $37–$50. We publish our side in full and deliberately do not tell you what to bill: your rate depends on your market and your client. At a 2x markup on the partner price you keep half of what you invoice; at 3x, two thirds.
Can I put my own logo on the deliverables?
Yes. Brand the videos however your client needs, including your own studio’s end card, and we will build to your brand guidelines if you send them. Your logo is treated the same as any other brand asset in the brief.
Will you contact or work with my client directly?
No. You are our client. We do not contact, name or market to the brands you produce for, and your client list is covered by the same NDA as the rest of your account.
Do you sign NDAs?
Yes, and the Agency Partner tier runs on NDA and brand-safe workflows by default. We will sign yours before you share products, launch plans or ad account data.
Who owns the finished videos?
You do, with full commercial usage rights that you can transfer to your client. There is no usage window, no per-platform fee and no renewal. Once a video is delivered it is yours to edit, re-cut and re-license as your own work.
How many clients can I run through one plan?
As many as you like. A plan is a monthly volume of videos, not a per-client contract, so you can spread an allowance across several accounts and move it between them month to month.
What happens if a client rejects a video?
Revisions run through you, within the rounds your plan includes, on the same turnaround as the original. Because every video is produced against a brief you approve first, rejections are usually a polish question rather than a restart.
Tell us how many videos a month you expect across your accounts and we’ll set up the Agency Partner tier with the 20% discount applied. NDA first if you prefer.
