About
About INNIRA Digital
We make AI-produced product videos, ad creative and automotive video for ecommerce brands and dealerships. The studio was founded by Rifat H. Hridoy and is based in Bangladesh. Our clients are all over the world.
Rifat H. Hridoy
Founder
Who we are
A studio built on a different cost base
Rifat H. Hridoy has worked with AI since 2022 and was previously the founder of Xinva AI. INNIRA Digital is where that experience goes into one practical job: producing product, ad and automotive video that looks exactly right and does its job, at a price brands and dealerships can sustain month after month.
We are upfront about being in Bangladesh because it is the main reason our prices look the way they do. Salaries, rent and overheads here are much lower than for an agency in New York, London or Sydney. AI removes the other large cost — crews, studios and shoot days. Together, that is how a finished video on a monthly plan can cost roughly $37–$50 instead of several hundred dollars.
The work is judged by the same standard wherever it is made: does the product look exactly right, and does the ad do its job.
How a video gets made
Our production process
The same five steps for every order, from a single video to a 60-video month.
Brief
Share your product, offer and target channels on a 20-minute call. Send product photos or a sample — no shoot prep.
Concept
We script hooks and angles and storyboard each video for your approval before a single frame is produced.
Production
Our editors direct AI models, motion and voiceover, then color-grade and sound-mix every cut.
Fidelity check
An editor compares every cut against your reference photos — shape, colour, logo and text. This check is what our Product Fidelity Guarantee rests on.
Delivery
Final videos land in every ratio you need — 9:16, 1:1, 4:5 and 16:9 — ready to upload, with full commercial rights.
Honest trade-offs
Why AI video — and where it falls short
AI video is very good at some jobs and wrong for others. When a physical shoot is the better choice, we say so on the first call.
What it does well
Volume and variation
One approved concept can become dozens of hooks, angles and aspect ratios. A shoot day rarely gives you that.
Speed
Finished videos in 3–7 days on our plans, with 48-hour rush, because nothing waits on crews, locations or weather.
Cost
No studio, crew or day rates. On a monthly plan a finished video works out to roughly $37–$50.
Consistency
The same look across a whole catalogue, or across every rooftop in a dealer group, without briefing a new crew each time.
Where it falls short
Product drift
Models can subtly change a product: a label, a colour, a logo. We check every video for it and guarantee against it, but it is a real limitation of the technology. How the guarantee works
It isn’t a real customer
An AI UGC-style ad is performed by a generated presenter. It is not a testimonial and we never present it as one. If you need genuine customer reviews on camera, you need real customers.
Physical truth
When a buyer needs to see the exact item — a specific used car’s paintwork and interior wear, how a fabric really drapes — a camera is still the honest tool.
Precise hand work
Close-ups of hands assembling or applying a product are still unreliable, so we keep those shots simple or leave them out.
Labelling
Some ad platforms ask advertisers to label realistic AI-generated content. We flag it when a video is likely to need a label.
Working together
How we work with clients
Mostly asynchronous, in writing, with one point of contact. Full plan details are on the pricing page.
- Every plan includes a dedicated project manager — one person who knows your account.
- Plans are month to month. Cancel anytime; there is no long-term contract.
- You approve the concept before production, so revisions are about polish, not starting over.
- Revisions: 1 per video on the Starter Pack, 2 per video on monthly plans.
- You own what we deliver, with full commercial usage rights.
- We sign your NDA before you share unreleased products or campaign plans.
- We reply to new enquiries within 12 hours.
See your product in an AI video first
Send a product link and pick a format. We’ll produce a free sample so you can judge the quality before choosing a plan.