Video production cost usually comes back as “it depends”. Here is what it actually depends on, what we charge — $37–$50 a video on a monthly plan, $59–$179 for a single one — and a calculator that works out your number.
On a monthly plan, by volume. Script or concept, production, editing, on-screen text, music, ad-ready aspect ratios and full commercial rights are all in that figure.
Single video
$59–$179
Starter Pack
$297
per video on a plan
$37–$50
per single video
$59–$179
a month, by plan
$747–$2,197
setup or licensing fees
$0
The variables
What actually moves the number
Six things decide what a video costs — and on a monthly plan, which format you brief is not one of them.
Volume, more than anything else
The same video costs $50 on Growth and ~$37 on Elite. Nothing about the production changes — only how many you commit to in a month. It is the one lever that moves the number a lot.
Length, in bands rather than by the second
Plans carry a ceiling per video: up to 30 seconds on Growth, up to 60 seconds on Scale, up to 90 seconds on Elite. Beyond your plan's ceiling, each extra 30 seconds is priced as an add-on rather than a re-quote.
Not the format, on a plan
A product video, a UGC-style ad and a motion ad all cost the same on a monthly plan — one flat per-video rate, mixed however you like. Format only carries its own price outside a plan, where single videos are published at $59–$179.
How fast you need it
Standard turnaround is 3–7 days by plan and costs nothing extra. Rush is the exception: 48-hour delivery is $59 per video, charged only on the videos you actually rush.
Revisions you expect to need
Monthly plans include 2 revision rounds per video and the Starter Pack includes 1. Extra rounds are priced per video. Approving the concept before production is what keeps this line near zero.
The extras, all published per video
Add-ons run $9–$59 per video: another aspect ratio, a voiceover in another language, an extra revision, longer duration, whitelisting-ready files. They apply to the videos you choose, not to the whole plan.
The largest of the six is volume, and it is the one most often decided by accident. Committing to 60 videos a month takes the per-video price to ~$37, but only if you brief that many; an unused allowance is the most expensive thing on this page. Work from the number of videos you will genuinely publish, then read across to the plan. For a catalog that usually means one video per SKU, which is the basis of product video production priced per SKU rather than per shoot.
Everything above is published rather than quoted, including what we check before a video is delivered, which is the other half of a price: what you are actually promised for it.
Work out your number
The video cost calculator
Volume, format and add-ons in; the cheapest route out, with every alternative next to it.
Set how many videos a month you need and it compares buying one at a time, the Starter Pack and each monthly plan, including what happens when you go over an allowance. Every figure comes from the published price list, and the result has its own link you can send to whoever signs off the budget.
The comparison published on our pricing page, repeated here in full rather than summarised.
Monthly cost and cost per video, by type of provider
Where you buy it
Monthly
Per video
Western AI agencies
$5K–$25K
$200–$500
Managed AI UGC services
$2K–$5K
$150–$300
INNIRA Growth
$747
$50
INNIRA Scale
$1,297
$43
INNIRA Elite
$2,197
$37
Self-serve AI tools
$19–$249
$3–$25
Ranges as published in the pricing comparison on inniradigital.com/pricing. Provider ranges are indicative of the category, not quotes from named companies.
Read the two columns together rather than separately. Self-serve tools have the lowest per-video number on the table and are genuinely the cheapest way to make a clip — if someone on your team is doing the work. The monthly figure is what changes when the finished file has to arrive without you making it.
Guide
The cost questions behind the number
Per video or per month, what is included, and when a cheaper route is the right one.
Why “video production cost” has no single answer
A cost question about video usually gets answered with a day rate, because traditional production is priced by the shoot: crew, location, equipment and edit time, quoted per project. Two videos of the same length can differ by an order of magnitude depending on what had to be organised to capture them.
AI production removes the shoot, so the cost stops tracking the difficulty of filming and starts tracking volume and length instead. That is why our own prices can be published as a flat $37–$50 per video rather than quoted per project.
Cost per video versus cost per month
These are different questions and mixing them is where budgets go wrong. Per video, our range is $37–$50 on a monthly plan and $59–$179 bought one at a time. Per month, the commitment is $747, $1,297 or $2,197.
The per-video figure only falls if you actually use the allowance. 15 videos on Growth is $50 each; five videos on the same plan is not. Work out the volume you will genuinely publish before you choose on per-video price.
What is included in the price, and what is not
Every video we deliver includes the script or concept, production, editing, on-screen text, music, and delivery in ad-ready aspect ratios, with full commercial usage rights. There is no separate licensing fee, usage window or per-platform charge.
What sits outside a plan is genuinely optional: rush delivery, extra revision rounds beyond the included ones, additional aspect ratios, extra languages, and custom avatar training as a one-time setup. Each is published per video on the pricing page.
When a cheaper route is the right one
If you need a handful of videos once, a monthly plan is the wrong shape and we will say so: the Starter Pack is $297 for 5 videos in 5 days, paid once, and single videos have published prices for even smaller jobs.
Self-serve AI tools are cheaper still per clip, and for teams with an in-house editor who wants to drive the tool themselves, that can be the honest answer. What you are paying us for is the finished file, not the software.
FAQ
Questions about video production cost
What buyers ask before setting a video budget.
How much does video production cost?
On our monthly plans, $37–$50 per finished video, which works out at $747 a month for 15 videos, $1,297 for 30 and $2,197 for 60. Bought one at a time without a plan, single videos are published at $59–$179 depending on the format. Those are complete prices: script or concept, production, editing, on-screen text, music, ad-ready aspect ratios and full commercial rights are all included.
Why is AI video production cheaper than a traditional shoot?
Because the largest costs in a traditional production are the ones AI removes: crew time, a location or studio, equipment, talent day rates and the scheduling around all of it. What is left is the brief, the production itself and the edit. It also changes how cost scales — a second version of a video costs a fraction of the first, where a reshoot would cost close to the original.
What does one video cost without a monthly plan?
Without a plan, single videos are published individually, from $59 up to $179 depending on the format and length. There is no minimum order and no commitment. This is the one place format changes the price: on any monthly plan it does not, and you pay one per-video rate whatever you brief. If you need several videos a month a plan is cheaper per video, and the calculator shows where the crossover falls for your volume.
Does the price change by video type?
Not on a plan. Product videos, UGC-style ads, motion ads and static images all come out of the same monthly allowance at the same per-video rate, in whatever combination you need that month — the format is a briefing decision, not a pricing one. Bought one at a time without a plan, single videos do have their own published prices by format and length.
Are there costs that are not on the pricing page?
No. Every price we charge is published: the plans, the one-off pack, each single-video format, and each add-on. There is no onboarding fee, no licensing fee, no per-platform charge and no charge for the included revision rounds. If a brief needs something outside that list, we price it before starting, not after.
How much should a small brand budget for video?
Start from how many videos you will actually publish in a month, not from a total. A brand testing paid social weekly usually needs something in the region of 15 videos a month, which is $747 on Growth. A brand posting occasionally is better served by the Starter Pack at $297 or by single videos. Buying a bigger plan than you can brief is the most common way to overspend.
What happens if I need more videos than my plan includes?
Extra videos are charged at our published single-video prices, so going over is never a surprise quote. If it happens consistently, moving up a plan is cheaper per video and your project manager will say so when the maths turns in your favour.
Is there a minimum contract?
No. Every monthly plan is month to month and can be cancelled before the next billing date, and the Starter Pack and single videos are one-off purchases with no commitment at all.